Stop Posting Everywhere!

Man, the funniest thing on social media is how many brands pretend they’re dominating. You open their page and see these massive numbers. Fifty thousand followers. A hundred thousand. Some even a million.

Then you look at the posts right below… two comments. One like from the intern. Most days nothing at all. A complete ghost town.

And I know exactly why. I’ve been in this game long enough to see behind the curtain. Big companies have asked me to buy followers for them. More than once. They want the big shiny number, but the engagement exposes everything. It is like walking around with fake muscles hoping nobody notices.

The crazy part is they keep paying agencies huge money to post on platforms where their real audience doesn’t even exist. Posting for the sake of posting. Zero strategy. Zero impact. Just motion for the sake of looking busy.

Here’s the truth. You don’t need to be everywhere. You need to be where your real people actually are. Pick your channels. Stop wasting time shouting at platforms that give you no reach.

And if you don’t believe me, look at the collage in this post. Followers in the thousands, sometimes millions, and engagement in the single digits. Funny. Stupid. Total waste of time.

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If you want someone who tells it as it is and helps you focus on the channels that actually matter, just message us.