This page explains Answer Engine Optimization (AEO), why it matters now, and how brands can prepare for AI-driven discovery across ChatGPT Search, Gemini, Google AI Overviews, and Perplexity. It is the pillar page that supports education and ranking.
What is AEO – Answer Engine Optimization
Optimizing for AI answers, not just search results.
AEO stands for Answer Engine Optimization. It prepares your website and content to be selected inside AI answers in ChatGPT Search, Gemini and
Google AI Overviews. As users shift from searching to asking, brands that
AEO-optimize are more likely to be recommended as the answer.
AEO, SEO and Conversions
SEO keeps you visible on traditional search engines. AEO makes you visible inside AI systems where users get direct answers. Together they form a complete strategy: SEO drives clicks to pages, AEO drives recommendations inside answers. For articles and blogs, combine both to
cover human readers and AI systems.
What is ChatGPT Search?
ChatGPT Search (SearchGPT) provides conversational answers with citations and links, drawing from live web data. It supports all query intents and aims to reduce the steps from question to decision.
Informational
example: “how does AEO work”
Navigational
example: “AEO Agency website”
Commercial
example: “best AEO agencies for 2025”
Transactional
example: “book AEO audit online”
The Model of ChatGPT Search:
ChatGPT Search is powered by GPT-40 with improved live-data capabilities
and external connectors for verification. It blends conversational
understanding, retrieval, and citation.
Techniques:
Our testing indicates answer engines favor structured pages, clear entity relationships, trustworthy citations, and stable schema usage. Thin location pages are less effective; entity-driven content performs better
Beating the Trend and ROI
Early AEO wins compound over time.
AEO is still early, which means the visibility gains are
disproportionate for brands that start now. At AEO Agency by Anadixis, we
have industry tests, a monitoring framework for AI visibility, and conversion
tracking to prove ROI.
FAQ – Frequently Asked Questions About AEO
ALocal, national and global. It supports local maps, informational queries
and commercial/transactional intent.
AGA4 plus proprietary visibility logs for ChatGPT, Gemini and Perplexity mentions and referrals.
ANo. SEO remains core for Google. AEO complements SEO by targeting AI
answers.
AChatGPT Search, Google AI Overviews, Gemini, Perplexity.
AYes. It improves performance across informational, commercial and transactional keywords.
AEarly adoption secures durable AI visibility before competitors move.
